Nakshatra Jewellery: More than just a Status quotient

Published: 25th February 2009
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Innovation and experimentation had always been the nature of humans. In the early days, diamonds were only considered to be valuable and a piece of financial security. Today it has synthesized to a great extent. People yarn for diamond rings and lockets at economical prices. More than just being a status factor, it has also become a fashion statement for many.



Jewelleries had always been the favorite of many. The very sight of it gives a spark in people's eyes. Unlike women, jewelries have gained prominence among men also. We often find men wearing earrings, wrist-lets and stylish lockets. Now-a-days, wearing jewelleries have also become a hobby for everyone.They are mostly worn for special occasions like marriage parties, engagement parties and even on social gatherings. Other than just wearing them, it is also a symbol of status and a mode of flaunting dignity and sophistication. Among thousand of these brands in the market, Nakshatra Jewellery is the most famous and desirable.



The reason for its fame is the way it is promoted. Creative adds with glamorous celebrities enhance its sale. Hence, the moment we think about diamonds, the first thing that knocks our mind is Nakshatra. The adds depict it as a symbol of love and passion. Even Devika Gidwani, the director of diamond information center says that Nakshatra Jewellery is mystical yet a spectacular product with a positive message of ethnicity and femininity. It comes in various shapes and sizes which are wearable by all women. However, this feeling of superiority can only be experienced by women. As for the men, they can only be limited to golden chains or a silver/golden locket. Nakshatra is headed by De bears which provides timeless classic of 5+ earrings.



Nakshatra Diamonds depict the culture and tradition of India. So far, it is successful in capturing the essence of Indian culture. Like Nakshatra many other Diamond companies have become successful in maintaining their demand in market. In the earlier days, it was only a symbol of 'value and financial security'. Today people's mind have changed and so have the diamond promoters. With the introduction of various short term bank loans even the middle class have started giving a second thought who were earlier hesitant to invest in it.



The desire to have a Diamond jewellery is and would always be close to the heart of everyone. The reason for this is that it has a feeling of empathy attached to it. Its pre-perceived image may be as dazzling as the sun, but underneath everything is the fire and passion of woman's eyes. Other than Nakshatra, there are other brands that have come up with innovative ideas. Some of such diamonds are Signature, Kiah, Solitaire, Tanishq, Eros and many others.



Out of these brands Nakshatra Jewellery is the most unique and offers various services to source diamonds and other diamond jewelleries for people's use. It has maintained a reasonable competitive price range along with excellent services and standard diamond products. It's been a decade ever since Nakshatra has been exporting quality diamond products.



The author is a specialist in retail writing. Her writing skills reflect the outcome of years of exposure to the retail industry. Working with retail giants as a consultant has enriched her knowledge base and her passion for writing got fire. She can be read regularly on RetailsDirect.com. For details please visit: www.retailsdirect.com

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